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A Blessing On Your Head: Understanding the Children of Jacob Through A Unique Blessing

A Blessing On Your Head: Understanding the Children of Jacob Through A Unique Blessing

Each child of our forefather, Jacob, like the blessing he bestowed upon them, was entirely unique...
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Decoding The Tribes of Israel: A Modern-Day Gift Guide

Decoding The Tribes of Israel: A Modern-Day Gift Guide

Decoding The Tribes of Israel: A Modern-Day Gift Guide


When we soft launched our first collection of thirteen Tallit and Tefillin Bags and Challah Covers a few months ago, the first question many people asked was “how do I choose a design? they’re all so gorgeous!” A legitimate question! How does one choose from thirteen beautiful and very different designs? 

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Chana, Hannah, and the Power of Prayer on Rosh Hashana

Chana and the Power of Prayer

Every Rosh Hashana we read the story of Chana, one of Elkanah’s, a Levite nobleman, two wives.  S...
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challah cover, zebulun, atoof

Welcome to Atoof

From our earliest recollections, we have grown up around Jewish ritual objects, otherwise known as Judaica.  An early memory of our mothers’ lighting silver shabbat candlesticks or the blue wax of the Havdalah candle dripping onto the table during that transition from Shabbat to the everyday, or the heavy brass Chanukiah we lit by the window, or the little scrolls of Shema, the foundational Jewish prayer, that sits fastened to our doorposts – as observant Jews, these objects were a part of our lives even before we understood their full significance...

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